ABOUT US
Fiscal Fitness PHX was founded in 2008 by Kelsa Dickey (that’s me!) because honestly? I was tired of helping BIG corporations keep more money – I wanted to help real people – like my friends and family – with their money.
Since then, the company has made some strategic adjustments and pivots as we’ve grown that allow us to better coach our clients so they get the BEST results possible – that includes adding even more support and coaches to our team.
The Fiscal Fitness PHX Mission
To show athletes and fitness professionals how to create a training plan for their money because being fiscally fit is The Ultimate Flex.


If you’ve been dreaming of finally paying yourself…

Or hiring a VA or assistant to help with ‘back office’ tasks…

Or taking that amazing vacation…

Or hiring that absolutely AH-mazing Posing Coach…

Or getting your Pro Card…

Or opening your very own Crossfit Box…
Did you know that it takes approximately 3 years for a business, especially a fitness-based business to become really, truly profitable? If you’re just starting out, working full time and starting your gym or your personal training business…you’re likely frustrated and would love to know when you can pay yourself and quit your J-O-B.
But to do that…you need a plan – to make more money, to pay yourself, to scale and hire help.
We’ve got some GOOD news for you – you do NOT have to figure all the financial stuff out on your own – in your life AND your business.
The Fiscal Fitness PHX team of top-tier, professional financial coaches are (quite literally) waiting to help you whip your money into shape.

Meet Kelsa
Fitness has always been a HUGE part of my life – but until I found powerlifting, I had serious shiny object syndrome – in high school, I participated in volleyball and softball and even tried speed skating…in college, I taught aerobics (who wouldn’t want to get paid to workout?!) and went on to become Crossfit Level 1 Certified. I also ran 1 marathon (NEVER again), 2 half marathons, and loads of 5 and 10K races.
In short, I have always loved fitness. It wasn’t until I tried powerlifting in 2020 that I really felt like I’d found my “thing.”
Honestly, I am totally rockin’ it. At my first meet in 2021, I was able to set some serious benchmarks for myself:
Bench 114
Squat 203.5
Deadlift 264
I often think about how people feel about money - always searching for a way to do it "right" or in a way that fits them and their life – and that’s exactly how I felt trying to figure out which sport would be “my sport.”
Going Pro
After working hard for 7 years as a financial advisor and corporate accountant, I realized I didn’t want to sell investments and insurance or deal with corporate red tape anymore.
I wanted to help the people who actually mattered to me – my friends and family, my cheerleaders at the gym (y’all know who you are!), and the people who are like me – people who would do literally anything to get better, faster, and stronger. So in 2008, I started a “side hustle” and worked that until it replaced my corporate income.
And, when it did in 2010, I quit my corporate job (honestly, it was draining my life force and affecting my marriage!) so I could start my own business as a financial coach to fitness professionals like you (and me).
Guess what? I haven’t looked back.

Meet Jill
I’ve always loved fitness…but team sports are SO not my thing. I like the challenge of improving my skills – so I’ve always been drawn to things like karate, track, yoga, hiking, and even ballroom dancing (I ADORE ballroom and hope to get back out on the dancefloor someday!).
But when I found powerlifting in 2020...it was like a lightbulb went off. I could do the solo thing…with others. I was suddenly pushing myself to my limits…and had a (very vocal) cheering section!
So far, I’m proud and excited about how much I’m lifting these days (shooting for a bench of at least 175 at my next meet and adding deadlift!!). But the thing I’m proudest of? In 2018 I had a spinal fusion and was told that I have degenerative disc disease…and I would never weight train again. I’m determined to prove everyone wrong – I have NO intention of slowing down.
Going Pro
When my husband and I found ourselves on the verge of bankruptcy years ago after an unexpected layoff and not fully understanding our finances, we turned to Fiscal Fitness and started to put in the work. We were given a training plan to stick to and would update our coach (Hey, Kelsa!) on the regular about our progress.
I’m not exaggerating when I say that financial coaching is POWERFUL. It’s like hiring Arnold’s trainer to help you sculpt your dream physique – but with money. I wanted to help others, so I followed my gut and made a career transition to financial coaching in 2017.
And when the opportunity came to join the Fiscal Fitness team later that year, I jumped at the chance to work with this incredible company.
Now, as the Director of Coaching and Programming, I support our incredible team as we create a real impact on families and finances around the world.
Here at Fiscal Fitness PHX, we’ve worked hard to build a team of powerhouse, badass financial coaches you can trust with your money

Meet Jaclyn
She’s been a part of our Financial Coaching team for over 4 years and is a Zumba! & weight lifting fanatic. Oh, and she can solve a Rubic’s Cube in under a minute. Yes, really.
“The "whammies" of life don't have to catch you off guard. Save for each one by calculating the total amount you need/want to spend and the number of months you have until the expense hits. Each month, put that amount aside in a savings account so that you have the money for it when it arrives.”

Meet Niyani
She has 5 years of financial coaching experience, and loves playing softball. And she’s multi-talented - she attended a performing arts high school where she had the chance to sing alongside Tony Bennett, Billy Joel, Pink, Julie Andrews, and more (!!!).
“Paying yourself first is the best way to make sure you're making your financial goals a priority! Just like you pay your mortgage, phone bill, and car insurance at the same time every month, set up an automatic payment to YOURSELF as well!”
We Are The Best
Absolutely every member of the Fiscal Fitness PHX financial coaching team has completed our super-intensive financial coach training and were top of their class.